Top tips to be a Linkedin all star

Top tips to be a Linkedin all star

I am still surprised by the number of people I meet you do not have a Linkedin profile. I meet these people often for the first time when doing a preliminary interview for a role, and it is one of the first things I tell them to do.

No matter what you personally think of Linkedin, it is a truth universally acknowledged that all recruiters and most employers use Linkedin as a recruiting tool, and if you are serious about your career you will need to have a Linkedin profile, and use it effectively.

  1. Make sure you have a professional looking profile photo. Don’t use glamour shots, photos where you can see someone has been cropped out, or a photo of yourself in a social situation. The photo should be simple, clear, and professional. It doesn’t have to be a mug shot, though! Did you know that if you have a professional photo you are 14 times more likely to be found on Linkedin?
  1. Personalise your url. To do this, click ‘edit profile’, then on the wheel next to your Linkedin public link below your profile picture. This will bring up a box that says:

Your public profile URL

Enhance your personal brand by creating a custom URL for your Linkedin public profile.

Edit the Linkedin URL automatically created to shorten it to your own name – this will ensure your name is one that comes up first in any search for someone with your name. If your name is already taken, add a ‘1’ to the end of it.

  1. ALWAYS add a personal message when connecting with people – for example ‘Dear Bronwyn, it was lovely to meet you at the xyz event. I’d like to add you to my professional network on Linkedin’.
  1. Your headline is what you DO, not where you WORK.
  1. Your summary should be written in the first person, not as if someone else is writing about you.
  1. Follow organisations that interest you (hot tip – other law firms publish content that may be educational).
  1. Join groups in your area of interests.
  1. Participate in group conversations.
  1. Follow thought leaders.
  1. Publish content – whether your own, or shared content from other Linkedin members, thought leaders, or published articles.

Most people spend approximately 17 minutes per month on Linkedin, with 13% of people using it on a daily basis.

Are you a Linkedin all star?